Using Apple Inc (AAPL) and Google Inc (GOOG) to Gauge the Overall Demand for Stocks

Tags: GOOG
6 Oct 11:34pm
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As we watch the CBOE Market Volatility Index (VIX) spike to new highs amid a 500-point plunge in the Dow Jones Industrial Average (DJIA), I am looking for signs of life by watching Apple Inc (AAPL) and Google Inc (GOOG). As discussed last week in Apple Inc (AAPL) Succumbs to Gravity and A New Annual Low for Google Inc (GOOG), I am looking at these stocks as barometers to the underlying demand picture.

Both stocks are Wall Street darlings. According to Zacks, 15 of 21 analysts (71 percent) rank Apple with a "buy" rating while a full 18 of 20 analysts (90 percent) give a bull-camp nod to Google. Both stocks are hitting new annual lows as they trade below historically important levels. In other words, the technicals look bad, really bad.

That brings me back to the issue I raised last week - does the Street come out to defend these stocks or run away.


Chart Courtesy of Thomson Financial


Chart Courtesy of Thomson Financial


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Schaeffer’s Investment Research, founded by Bernie Schaeffer in 1981, is a research-driven provider of investment research and recommendations featuring a unique, time-tested analysis of investor expectations. Schaeffer's contrarian approach, called Expectational Analysis®, focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription publication and it's website, www.SchaeffersResearch.com, is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's.